原文链接:
The Economics of Attention
原文音频:
729988
The Economics of Attention
They call it brainrot.
人们称之为“脑腐”。Inane short-form videos just stimulating enough to keep you watching and scrolling, in a zombie-like manner, through whatever the algorithm presents next; not quite dull enough for you to tear your monetisable eyeballs away from the screen.
空洞却又足够刺激的短视频通过用算法不断展示下一条内容，让你像行尸走肉一样观看和下滑；它也不算太无聊以至于会让你那双能变现的眼球从屏幕上移开。Economists may soon start to think of brainrot as a means of theft.
经济学家们可能不久就会开始考虑将脑腐视为一种盗窃手段。Increasingly, the discipline is modelling attention as a resource, alongside land, labour and capital.
该学科（经济学）越来越多地将注意力建模为一种与土地、劳动力和资本并列的资源。Attention is scarce and rivalrous in the field’s jargon; time spent on brainrot cannot be spent on something else.
在该领域（经济学领域）术语中，注意力是稀缺的、有竞争性的；花在脑腐上的时间就不能用于其它事物。（未完）…
| 单词 | 释义 | 例句 | |
|---|---|---|---|
| 1 | inane | extremely silly or with no real meaning or importance | There are too many inane quiz shows on television these days. |
| 2 | monetize | to change something into money, or to express something in terms of money or a currency | Japan is monetizing several trillion dollars of government debt. |
| 3 | alongside | next to, or together with | A car pulled up alongside (ours). |
| 4 | capital | - the most important place for a particular business or activity - a letter of the alphabet in the form and larger size that is used at the beginning of sentences and names - money and possessions, especially a large amount of money used for producing more wealth or for starting a new business | |
| 5 | scarce | not easy to find or get | Food and clean water were becoming scarce. |
| 6 | rivalry | a situation in which people, businesses, etc. compete with each other for the same thing | There’s fierce rivalry for the job/to get the job. |
| 7 | jargon | special words and phrases that are used by particular groups of people, especially in their work | military/legal/computer jargon |
tear: 意为撕扯。本文里的tear … away from意为“用力挣脱”
wear and tear: wear磨损，tear撕裂。（要注意顺序wear在前）描述一个物品长期正常使用产生的损耗——The carpet has some wear and tear because the kids have been playing on it for years.
jargon: 行业术语，行话